The Smart PLAY: the game signed by LFM

On the occasion of the closing of the year 2023 and with the arrival of 2024, LFM, an agency operating in the Marketing, Retail, Events & Incentive Travel and Business intelligence sectors, wanted to develop its own personalized version of the Taboo game, entitled “The Smart Play” and give it as a gift to its partners and internal employees to celebrate creativity, the cornerstone of every thought and strategy in the agency.

The game Taboo is known to everyone but have you ever wondered where it comes from? Let’s see it together.

The Origins of the Taboo Game

The game Taboo has become a hit in many homes, bringing joy and creating moments of smart discussion, but initially Taboo was born not as a game but as a training tool.

In fact, the game “Taboo” was initially conceived by Don Rawitsch, a Minnesota teacher in the 70s, as a teaching tool for his students .

In the game “Taboo”, a player must get his teammates to guess as many words as possible in a given amount of time, without saying certain “taboo” words associated with each term. This requires the use of effective communication , alternative vocabulary , and creative thinking . In education, these features were used to improve students’ language and communication skills, encouraging them to think critically and creatively to express concepts without using the most obvious or direct words.

Using “Taboo” as a teaching tool, Don Rawitsch has helped foster these skills in his students while also teaching specific vocabulary topics, improving language comprehension, and encouraging teamwork and collaboration among students.

The game later gained popularity outside of the classroom, and in 1989 Hasbro acquired the rights to the game. Since then, “Taboo” has become one of the most popular board games in the world, with over 40 million copies sold worldwide .

 The original version of the game included 504 cards, a card holder, an electronic buzzer, an hourglass, a game board and two tokens.

The game has since been adapted into several versions for different markets, with words and phrases in different languages ​​and cultures. There are also versions of the game specific to celebrities, sports, movies and TV, and children. Over the years, “Taboo” has also been adapted for television, with an American version airing on the ABC television network in 2001 and a British version airing on Channel 4 in 2006. So, could there be a LFM version? Of course not!