Retail Media Summit Mediaworld: the event signed by LFM

MediaWorld’s Retail Media Summit, held last week and organized by Francesco Sodano, Head of Omnichannel Marketing & Retail Media, was a crucial moment for the analysis and discussion on the future of omnichannel communication in the technology and innovation sector. This event brought together over 200 stakeholders and decision-makers, offering an in-depth overview of the evolution of a high-potential market and omnichannel Retail Media solutions.

The agency LFM Spa, chosen to organize the event, took care of and supervised the realization of the summit, taking care of every detail, under the careful direction of Claudia Uzzardi Event Division Manager.

Retail Media increasingly a must have for conversion

During the Summit, Retail Media solutions emerged as high-converting tools, thanks to the use of dedicated tools that allow brands to make data-driven decisions and intervene with targeted and incisive actions that maximize performance. In particular, the effectiveness of these solutions in reaching consumers through hybrid and non-linear paths between online and offline was highlighted, demonstrating the ability to develop high-impact campaigns both in physical and online stores.

The data released by IAB Europe have in fact confirmed a rapid acceleration of advertising investments in Retail Media networks at European level, with a growth that demonstrates the high impact of the campaigns and the levels of conversion guaranteed. The summit was the occasion to highlight the importance of omnichannel visibility and personalization to optimize consumer engagement.

MediaMarktSaturn, leader in the omnichannel Retail Media market in Europe, and MediaWorld, presented an advanced suite of tools and integrated solutions, demonstrating a strong interest in developing this tool on the Italian market. These tools have allowed to obtain a significant overbooking of advertising spaces in all 11 reference markets.

The summit also offered the opportunity to evaluate the results achieved by leading brands in Italy that have experimented with the potential of Retail Media solutions at an omnichannel level. Among the success stories presented, there are co-marketing strategies for the launch of flagship products, such as the new Galaxy S24 by Samsung, and campaigns aimed at increasing brand awareness online, such as those implemented by GroupeSEB for the Moulinex and Rowenta brands.

The event highlighted the challenge of standardization in Retail Media, with a focus on the importance of providing understanding in a fragmented market through attribution, measurement and common currencies. The partnership with Criteo, co-creator of MediaWorld’s Retail Media solutions, was key to addressing the needs of brands towards further campaign optimization.

The immersive room chosen for the event 

The choice of the Enterprise Hotel and its innovative immersive room for the presentation of the Mediaworld RetailMedia Summit event, organized by LFM, was strategic, aiming to offer an immersive and 360-degree experience to all participants. This space is in fact known for the use of cutting-edge technologies, which allowed to create an environment where multi-sided projections and digital contents merged perfectly with the physical environment, completely immersing the audience in the heart of the event. The immersive room, with multi-sided projections and surround sound systems, transformed the presentation into a unique experience, where every detail was designed to stimulate the senses and amplify the message transmitted. 

The David Letterman show talk format

The LFM Events Division 

Claudia Uzzardi, Events&Travels division manager, is a key member of the agency. In LFM since 2015, Claudia boasts a rich and diversified career, which has allowed her to transform each event into a unique occasion, demonstrating her commitment to innovation and excellence. Her experience in the sector, gained through the management of complex and high-impact events, is reflected in the ability to create memorable experiences that transcend the expectations of the public and stakeholders.

Claudia Uzzardi has directed many events, including the very recent MediaWorld Retail Media Summit, but her experience boasts numerous successes including the recognition obtained by the Fashion Flare event in collaboration with Huawei at the Bea Awards, a project that brilliantly merged fashion with technology, gaining admiration in both the events and technology sectors. This event highlighted the ability of the LFM agency to combine different elements to create immersive and highly innovative experiences, consolidating the agency’s position among the best in the field of out-of-the-box event organization.

Jasmine Ferraris and Giuliano Ferraris, co-founders of LFM, define Claudia as: “a reliable, determined and extremely concrete person, for us she is a pillar of support in the agency”