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'Kiwi Spark' Event Illuminates Milan Design Week
Design Week has recently closed and left so many sparkling vibes in the streets of the magical Milan, and among those vibes left are also those of the event organized by our events division for our client Kiwi, on the occasion of the launch of Kiwi Spark.
Indeed, in the beating heart of Milan Design Week, we organized an unforgettable event for the debut of Kiwi Spark at Casa Matilda, a stunning location.
The evening gathered more than a thousand guests, who enjoyed a multi-sensory and interactive experience, experiencing art in all its forms. All participants were thus able to better understand the deeper meaning of the event’s claim and the promise of the new product, “From a small spark comes a new dimension,” the new division of vaping.
The event was the culmination of a week of guerrilla marketing actions carried out with our magical bicycles, which managed to create an atmosphere of anticipation and curiosity among the Milanese, perfectly in keeping with the spirit of Design Week. And yes we literally invaded Milan!
Arriving at Casa Matilda, guests were able to experience a new dimension. Indeed, the venue hosted artist Andy, known for his very strong eclectic spirit, who reinterpreted the concept of “Spark” through a dynamic artwork. Andy’s artistic performance began at 4 p.m. and ended at 9 p.m. During these hours, participants were able to witness and participate in the creation of a canvas artwork that captured the essence of “Kiwi Spark.”
Dope 9 p.m., Andy, known for his versatility, transformed into a musical performer, and demonstrated how art can evolve from one form to another, symbolizing Kiwi’s transition to new horizons in the world of vaping. Indeed, music completed the experience, transporting guests to a new dimension not only visually but also sonically.
Guest interaction and participation was outstanding, so many shares of the event on social media, and heartfelt co-creation with the Kiwi brand. This evening not only launched a product, but also strengthened consumers’ emotional connection with the brand, proving that a well-orchestrated event can truly open up new dimensions of experience and appreciation.
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