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Retail Media Summit Mediaworld: the event signed LFM
MediaWorld’s Retail Media Summit, held last week and organized by Francesco Sodano, Head of Omnichannel Marketing & Retail Media, was a pivotal moment for analysis and discussion on the future of omnichannel communication in the technology and innovation sector. This event brought together over 200 stakeholders and decision-makers, offering an in-depth overview of the evolution of a high-potential market and Retail Media omnichannel solutions.
The LFM Spa agency, chosen for the realization of the event, oversaw and supervised the implementation of the summit, taking care of every detail, under the careful direction of Claudia Uzzardi Event Division Manager.
Retail Media increasingly a must-have for conversion
During the Summit, Retail Media solutions emerged as high conversion rate tools, thanks to the use of dedicated tools that enable brands to make data-driven decisions and intervene with targeted and incisive actions that maximize performance. In particular, the effectiveness of these solutions in reaching consumers through hybrid and nonlinear paths between online and offline was highlighted, demonstrating the ability to develop high-impact campaigns in both physical and online stores.
In fact, data released by IAB Europe confirmed a rapid acceleration of advertising investments in Retail Media networks at the European level, with growth testifying to the high impact of campaigns and guaranteed conversion levels. The summit was an opportunity to highlight the importance of omnichannel visibility and personalization to optimize consumer engagement.
MediaMarktSaturn, a leader in the Retail Media omnichannel market in Europe, and MediaWorld, presented an advanced suite of integrated tools and solutions, demonstrating strong interest in developing this tool in the Italian market. These tools have enabled significant overbooking of advertising space in all 11 target markets.
The summit also provided an opportunity to evaluate the results achieved by leading brands in Italy that have experimented with the potential of Retail Media solutions at the omnichannel level. Success stories presented included co-marketing strategies for the launch of flagship products, such as Samsung’s new Galaxy S24, and campaigns aimed at increasing online brand awareness, such as those implemented by GroupeSEB for the Moulinex and Rowenta brands.
During the Summit, Retail Media solutions emerged as high conversion rate tools, thanks to the use of dedicated tools that enable brands to make data-driven decisions and intervene with targeted and incisive actions that maximize performance. In particular, the effectiveness of these solutions in reaching consumers through hybrid and nonlinear paths between online and offline was highlighted, demonstrating the ability to develop high-impact campaigns in both physical and online stores.
In fact, data released by IAB Europe confirmed a rapid acceleration of advertising investments in Retail Media networks at the European level, with growth testifying to the high impact of campaigns and guaranteed conversion levels. The summit was an opportunity to highlight the importance of omnichannel visibility and personalization to optimize consumer engagement.
La sala immersiva scelta per l'evento
La scelta dell’Enterprise Hotel e della sua innovativa sala immersiva per la presentazione dell’evento RetailMedia Summit di Mediaworld, organizzato da LFM, è stata strategica, mirando a offrire un’esperienza coinvolgente e a 360 gradi a tutti i partecipanti. Questo spazio infatti, è noto per l’uso di tecnologie all’avanguardia, che hanno permesso di creare un ambiente dove le proiezioni su più lati e i contenuti digitali si sono fuse perfettamente con l’ambiente fisico, immergendo completamente l’audience nel cuore dell’evento. La sala immersiva, con le proiezioni multi lato e i sistemi di suono surround, ha trasformato la presentazione in un’esperienza unica, dove ogni dettaglio era pensato per stimolare i sensi e amplificare il messaggio trasmesso.
The talk format at the David Letterman show
The innovative approach adopted for the talk during the summit drew inspiration from David Letterman’s famous format, revolutionizing the traditional panel discussion format. This choice allowed for a more relaxed and engaging environment where speakers and participants could interact in a more spontaneous and personal way. Through a balanced mix of humor, meaningful stories, and incisive questions, the talk facilitated a fluid and in-depth conversation on the summit topics, making the experience both educational and entertaining. This format encouraged greater audience participation, allowing guests to freely express their opinions and share experiences, in a context that fostered engagement and message memorability. The “Letterman-like” approach taken during the event demonstrated the event’s out-of-the-box approach.
The LFM Events Division
Claudia Uzzardi, Events&Travels division manager, represents a key member at the agency. With LFM since 2015, Claudia boasts a rich and diverse career that has enabled her to know how to turn each event into a unique occasion, testifying to her commitment to innovation and excellence. Her industry experience, gained through managing complex and high-impact events, is reflected in her ability to create memorable experiences that transcend audience and stakeholder expectations.
Claudia Uzzardi’s direction has signed off on so many events, including the very recent MediaWorld Retail Media Summit, but her experience boasts numerous successes including the recognition gained by the Fashion Flare event in collaboration with Huawei at the Bea Awards, a project that brilliantly fused fashion with technology, garnering admiration in both the event and technology sectors. This event underscored the LFM agency’s ability to combine different elements to create immersive and highly innovative experiences, solidifying the agency’s position among the best in the field of off-the-beaten-path event planning.
Jasmine Ferraris and Giuliano Ferraris, co founders of LFM define Claudia as follows, “a reliable, determined and extremely down-to-earth person, for us she is a mainstay in the agency.”
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