Champions League: OPPO renews partnership

The world of sports and technology, as you well know, is increasingly intertwined, with leading high-tech companies seeing sports not only as a platform to promote their products, but also as a source of inspiration and innovation. In this context, the recent renewal of the partnership between OPPO, one of the leading companies in the technology and smartphone sector, and the UEFA Champions League, one of the most prestigious sports tournaments in the world, fits in. On September 6, in Madrid, OPPO announced the extension of its collaboration with UEFA for another three seasons, thus cementing its role as “Official Global Partner” of this iconic sports competition. This agreement will also cover other important UEFA competitions, including the UEFA Super Cup and the UEFA Youth League. 

The Growth of the OPPO-UEFA Partnership: A Reconfirmation 

OPPO’s partnership with the UEFA Champions League has enjoyed several successful seasons, and its renewal is a clear sign of the positive impact it has had so far, both for the Chinese technology company and for the world of football. With this extension, OPPO will continue to benefit from the global visibility offered by Champions League matches, broadcast around the world and watched by millions of passionate viewers.

The relationship between OPPO and UEFA is based on shared values ​​such as innovation , excellence and breaking boundaries , which are hallmarks of both OPPO technology and top-level football. Through this partnership, OPPO is not only sponsoring one of the most popular football competitions in the world, but is also committed to enhancing the visual and interactive experience of fans through the use of its advanced technologies, particularly in the fields of photography, artificial intelligence and augmented reality.

One of the key elements of the partnership renewal is the use of OPPO’s technological innovations to enhance the experience of football fans. OPPO is not only a manufacturer of high-end smartphones, but is also at the forefront of developing new technologies aimed at improving the interaction between mobile devices and the real world. In the partnership with UEFA, OPPO brings these innovations directly to the stands and fans’ homes through advanced features such as ultra-HD photography, high-quality video, artificial intelligence, and augmented reality.

During the event in Madrid, OPPO presented its new photography and AI technologies that promise to make the Champions League experience even more immersive. Fans will be able to capture the most exciting moments of the matches with the unprecedented photography quality offered by the new OPPO smartphones, and AI will help create more immersive experiences thanks to the ability to analyze and interact in real time with the content of the matches.

The exclusive event in Madrid

The renewal of the partnership was announced during an exclusive event organized in Madrid, one of the European capitals of football. The choice of location was not accidental: Madrid is home to two of the most successful teams in the Champions League, Real Madrid and Atlético Madrid, and represents one of the beating hearts of world football.

The event, which was attended by several prominent figures from the world of football, including Spanish football legend Iker Casillas, also saw the involvement of the Italian agency LFM, which took care of organizing the experiences for the Italian guests. The event in Madrid was a true immersion in the world of OPPO, where technology and love for football merged to create a unique experience. 

Future prospects of the partnership

The renewal of the partnership between OPPO and the UEFA Champions League projects both organizations towards a future full of opportunities. For OPPO, being a partner of one of the most followed sporting events in the world means access to a global platform that offers visibility to millions of potential customers. For UEFA, on the other hand, having an innovative brand like OPPO by its side allows to further improve the fan experience, both inside and outside the stadium.

A particularly interesting aspect of the partnership renewal is OPPO’s commitment to supporting the development of youth football. Through its involvement in the UEFA Youth League, OPPO is contributing to the development of new generations of footballers, offering not only financial support, but also technological tools that can help young talents improve their performance on the pitch.

The renewal of the partnership between OPPO and the UEFA Champions League is not only about sponsorship, but also an opportunity to explore new ways of experiencing sports through technology. The possibility of integrating artificial intelligence, augmented reality and other technological innovations into football experiences can transform the way fans watch matches and interact with their heroes.

Imagine watching a Champions League match with the ability to access real-time stats through your OPPO smartphone, or reviewing goals from different angles thanks to an augmented reality function. These are just some of the possibilities that OPPO technology can offer fans in the coming years.

Now we just have to wait for the new season to start and… may the best man win!