China Unlocked: The Huawei event

Today on our blog, we are talking about the event “China Unlocked: Reaching China’s Premium Audience with Huawei,” a major event organized by Huawei in collaboration with LFM, which served as an important showcase to explore the dynamics of the Chinese advertising market and connect European companies to high-end Chinese audiences. Held on September 10 at the prestigious Palazzo Parigi in Milan, the event highlighted Huawei’s Petal Ads advertising platform as a crucial tool for companies aiming to enter the Chinese market.

It is no surprise that Huawei, a global leader in technology and innovation, has long recognized the potential of the Chinese market, which represents not only one of the world’s strongest economies, but also a consumer base increasingly oriented towards luxury and innovation. Huawei’s Petal Ads platform was developed to facilitate the connection between international companies and this sought-after audience, allowing brands to specifically reach Chinese consumers through a range of advanced advertising solutions.

In recent years, the Chinese market has grown exponentially, with a rise in the middle and upper classes that has radically changed the consumer landscape. According to 2023 data, China has become the second largest market in the world for luxury goods , even surpassing the United States. For European companies, this represents an unprecedented opportunity to expand, but only if they know how to communicate effectively with the Chinese consumer.

Despite the potential, entering the Chinese market presents numerous challenges. Cultural differences, local regulations, and the complexity of the Chinese digital landscape require in-depth knowledge and targeted strategies. Companies must be ready to quickly adapt to local tastes and the expectations of Chinese consumers, who are increasingly attentive to quality, authenticity, and innovation.

Petal Ads – A Bridge to Connect Europe and China

Petal Ads presents itself as the ideal solution to help businesses navigate these complexities. Developed by Huawei, the platform allows brands to serve targeted ads within the Huawei ecosystem, which includes millions of daily active users. Through Petal Ads, businesses can leverage advanced data and tools to understand and effectively reach Chinese audiences.

Petal Ads is an integrated platform that provides European businesses with access to a wide range of advertising tools. In addition to serving ads on Huawei Mobile Services (HMS), the platform leverages advanced targeting, personalization and performance measurement technologies, ensuring that each ad reaches the right audience at the right time.

One of the most interesting aspects of Petal Ads is its ability to analyze and understand the behaviors of Chinese consumers, allowing companies to personalize their advertising messages based on local preferences. Using advanced algorithms and artificial intelligence, Petal Ads is able to identify the most profitable audience segments for each brand and optimize campaigns in real time.

The Event in Milan at Palazzo Parigi

The event in Milan was an extraordinary opportunity for European companies interested in expanding their presence in China. With the aim of promoting the Petal Ads platform and delving into the most effective marketing strategies for the Chinese market, the meeting was attended by industry experts, representatives of advertising agencies and leading brands in the luxury, tourism and retail sectors.

The event program was designed to provide a comprehensive overview of the opportunities offered by Petal Ads. After a welcome session, Jaime Gonzalo, senior expert of Huawei Ecosystem, opened the event with a presentation on the Chinese market and Huawei’s position within this ecosystem. Afterwards, Alessandro Schintu, Director of Sales and Operation and expert of Petal Ads, explained in detail how the platform works and presented successful case studies.

Alessandro Schintu Huawei

During the Petal Ads presentation, case studies were shown that highlighted the potential of the platform. 

A central theme of the event was the role of partnerships in facilitating the entry of European companies into the Chinese market. Huawei, through Petal Ads, has collaborated with several top-tier advertising agencies, strengthening the link between the two markets and helping European companies develop targeted strategies to engage Chinese consumers.

Palazzo Parigi – China Unlocked event

Networking during the event

Collaboration with Advertising Agencies

Petal Ads has partnered with leading agencies such as WPP, Publicis, and Havas, creating a strong support network for companies looking to advertise in China. These agencies help companies understand the specifics of the Chinese market, offering personalized advice and tailored strategies.

The event offered numerous networking opportunities, allowing attendees to meet, share ideas and discuss potential collaborations. The networking session was enriched by a refined Italian-Chinese fusion culinary experience, which included special wine tasting and exclusive giveaways from Huawei.

The “China Unlocked” event demonstrated how Huawei, through Petal Ads, can support European companies in reaching the high-end Chinese audience. The event highlighted not only the opportunities offered by the Chinese market, but also the innovative solutions that Huawei has developed to facilitate access to this ever-evolving market.

Huawei is already planning to organize further events, with the