LFM supports OPPO and PLASTIC FREE event for a cleaner world

In an era where environmental sustainability is more important than ever, OPPO, one of the global leaders in the smart device sector, renews its commitment to a cleaner and greener future through a new collaboration with the Plastic Free Odv Onlus Association. LFM, the agency that supported OPPO in this event, is pleased to share the details of this important initiative.

An Event for the Community

On July 7, 2024, OPPO and Plastic Free joined forces for a cleanup event at Pane e Pomodoro beach in Bari, Puglia. The initiative took place from 9:30 to 11:30 and saw the participation of OPPO employees, volunteers from the OPPO community, PLASTIC FREE volunteers and the well-known testimonial Rudy Zerbi, who brought his enthusiasm and dedication to the environmental cause.

This event aimed to clean up not only one of the city’s most beloved beaches, but also to raise public awareness of the importance of environmental protection. The active participation of the local community was in fact a key element in the success of the initiative.

Innovation and Sustainability: The Launch of OPPO Reno12 Series

OPPO, which has been collaborating with Plastic Free since 2021, organized this event, the first of a series this year, in conjunction with the launch of the new OPPO Reno12 series of smartphones, which includes the innovative AI Eraser feature. This application allows users to enhance their photos by removing unwanted details, a symbolic parallel to OPPO’s commitment to removing waste from beaches and improving the environment.

During the event, participants had the opportunity to see and try out the new OPPO devices, taking pictures and immortalizing the moments of cleaning the environment, a cleaning that led to the collection of 720Kg of waste in just a few hours!

An Ongoing Commitment to Sustainability

OPPO’s commitment to sustainability is nothing new. In 2023, the company announced its goal of achieving carbon neutrality by 2050. Through the use of renewable energy and energy efficiency, OPPO has already significantly reduced its CO2 emissions. In addition, the company is working to eliminate plastic from packaging and promote the recycling of old smartphones.

Isabella Lazzini, Chief Marketing Officer of OPPO Italy, said: “We are very proud to collaborate once again with an established organization like Plastic Free to clean up Italian beaches. This collaboration best reflects OPPO’s commitment to sustainability and our desire to make the world a better place. Together, we believe we can make a difference, raising awareness of the importance of protecting our planet”.

Plastic Free Support

Luca De Gaetano, founder and president of Plastic Free Onlus, added: “Citizens, institutions and companies together can really make a difference and plan a future in which plastic abuse is put an end. We are grateful to companies like OPPO that contribute to a better world with great attention to the environment and sustainable choices. Thanks also to their support, in just a few years, we have managed to raise awareness among thousands of people and free Italy from almost 4 million kilos of plastic and non-hazardous waste abandoned in the environment”.

A Greener Future

LFM is proud to support green event organizations, on this journey towards a more sustainable future. “We can make a difference every day, with small gestures and responsible choices” says co-founder Jasmine Ferraris “In the company we have long adopted green policies, also favoring those in the supply chain who are certified, because the gesture of many can have a great impact.”