Metaverse and AR for the Upcoming Business Masterclass

We are thrilled to announce the next appointment of LFM University, the second since its launch: The Metaverse and AR for Business Masterclass , a new chapter towards an immersion in technology and innovation.

The Masterclass “Business and AR in the Metaverse” is scheduled for March 22nd and 23rd , and represents a unique opportunity for entrepreneurs, strategic consultants, and digital enthusiasts who wish to explore the infinite possibilities offered by the metaverse and augmented reality applied to the world of business. 

Leading the initiative will be YeSeul Kim , a business executive with over 16 years of experience in higher education and the innovation district industry,  Francesca Pagliarulo , a senior strategic consultant for retail companies, and many other guests and speakers. Together, they will bring to light the applications of the metaverse, NFTs, gamification, and AR, showing how these technologies can revolutionize the way companies interact with their customers.

Together with them, two exceptional judges Isabella Lazzini and Massimo Bullo, established managers and teachers in Business School, experts in AI and technology,  who on the second day will evaluate the outputs of the work done by the various working groups.

Let’s discover together the agenda of this two-day event dedicated to the future and technology.

Dive into the Future: Day One of the Metaverse and AR for Business Course

The day will start with a warm welcome and a welcome coffee in classic LFM style, followed by a historical overview of the metaverse that our YeSeul Kim will give to all guests, guiding them through the evolution of the metaverse, from concept to its early incarnations to its current importance in the digital economy.

But of course we won’t just stop at theoretical concepts, we’ll dive into concrete cases aimed at understanding how much the metaverse and gaming are already shaping new multi-channel approaches in fields such as fashion and beyond. We’ll do it with Formules with concrete examples of how big brands such as OVS and Luxottica are exploiting these technologies to strengthen their presence and consumer engagement. 

Often when we talk about the metaverse we tend not to associate it with retail, and that’s why we invited  Laura Puricelli to delve into the concept of digital retail events and spaces in the metaverse, showing how companies can create engaging experiences that transcend the limits of the physical and traditional online. But the journey doesn’t end here, because with Francesca Pagliarulo we will discuss the opportunities to generate extra revenue and turnover through digital collectibles and the phygital world, a marriage between physical and digital. Together with her we will explore how these strategies can be integrated into an effective business model.

In the afternoon, Lorenzo Cappannari and Guido D’Arezzo will share their experience on how to build effective training and personalized spaces in the metaverse, emphasizing the value of experiential learning and innovation in the educational sector.

Finally, we will cap off the day with a virtual reality immersion session with Oculus headsets allowing participants to experience the metaverse firsthand. 

The second day will be dedicated to practical sessions of exercises supervised by a group of exceptional mentors. Stay tuned because in the next few days we will know them better in a future article.

How to sign up for the Metaverse and AR for Business Masterclass

Participation in LFM University masterclasses has a limited number of places to allow for high quality content delivery and workshops. 

Partners will receive an email with an invitation to participate and the specification of the number of places available for free.

It will also be possible to participate by pre-registering via email to the following address  university@lfmspa.it , availability will be confirmed via email based on the waiting list.

LFM University – the Milanese headquarters for masterclasses

Those registered for the Masterclass on March 22/23 must present themselves at the Milan office in via Giambellino 121/b Milan.

Co-founder Jasmine Ferraris’ thoughts on the metaverse and AR for business

“LFM University is designed to be an engine of innovation ,” says Jasmine Ferraris, co-founder of LFM. “There has already been a lot of talk about the metaverse, but only a few have really understood the future potential of this world. I can’t wait to immerse the team in this new technology.”