SMB Commercial Division: The Team

As you may have read, among the news announced at the Ready to take off party, the birth of the new SMB division stands out, a new and dynamic commercial division called, precisely, “Sales Management Business”. This division was created to respond to the growing needs of an increasingly competitive market and to provide customers and partners with innovative tools to enhance their commercial activities. SMB’s mission is clear: to support companies in every phase of the sales process, from market research to customer management, up to the creation of customized projects.

Services Offered and Benefits

SMB stands out for its wide-ranging service offering, each designed to maximize sales opportunities. Market research is one of the essential starting points, allowing companies to better understand market dynamics, identify new trends and customer segments. For example, if you are a fashion company and want to better understand the real opportunity behind the growing demand for sustainable garments, we can give you a real sizing, potentially allowing you to develop a new “green” line designed for the new generations.

Networking is another crucial service offered by SMB. Our network of contacts and strategic partnerships allows clients to access new business opportunities and establish vital connections for the expansion of their brand. If you are a technology start-up, for example, and you want to start penetrating the European market and expanding your customer base, the SMB service is exactly what you need.

Sell-In and Sell-Out: Our Obsession

LFM, through SMB, meticulously takes care of both the sell-in and sell-out phases. In the sell-in, we help companies define the ideal assortment of their products, negotiating optimal exhibition spaces and introducing new product lines. 

As for sell-out, SMB develops visibility strategies both online and in physical stores, effectively allowing companies to enjoy a literally 360-degree service.

Project Management and Business Intelligence

One of SMB’s areas of excellence is project management. We meticulously plan every phase of the project, from conception to implementation, constantly monitoring progress and ensuring that every detail is taken care of to the maximum. 

Business intelligence, on the other hand, is essential to offer customers a clear and detailed view of their market performance. Using advanced software, we process complex data to identify strengths and areas for improvement. Simplicity is the lowest common denominator of all our dashboards that are designed as their own control panels, helping you make decisions in a simple and intuitive way.

The SMB Team: A New Team Full of Energy

The heart of SMB is its team, composed of high-level professionals with extensive experience in the sector.

Arianna Rubetti , Project Manager, is an expert in managing complex projects, ensuring that deadlines and objectives are met.

Andrea Giardino , Key Account Manager, manages relationships with key customers, ensuring a personalized and high-quality service.

 LFM’s Sales Management Business division represents a strategic innovation for the company, offering customers complete and integrated support to improve their business operations and grow in a competitive market. With a dedicated team and a range of tailored services, SMB is ready to lead companies to new successes, so what are you waiting for? Contact us!